Unless you have been burrowed deep underground for the last couple of years, you’ve most likely heard of artificial intelligence (AI). But how can we use artificial intelligence in ecommerce? In this article, we share powerful and practical ways that retail businesses are using AI in the world of online shopping.
AI is beginning to embed itself into all aspects of our lives. From the growing number of self-checkout cash registers to advanced security checks at the airport; artificial intelligence is just about everywhere.
It’s widely anticipated that AI is set to go into turbo drive in the next couple of years with giants such as Google and Microsoft already investing heavily into new AI initiatives. Google’s recent £400m purchase of start-up DeepMind, the artificial intelligence company that specialises in algorithms and machine learning for postive impact, is just one of many expected acquisitions as the potential of such technology becomes a reality.
Other major tech firms such as Facebook, IBM and Yahoo have already publically expressed their focus on developing artificial intelligence as a new source of business.
The future of retail is more automated and more individualized, Solis said. “Consumer choice will become less chaotic and stressful.”
“The more promising and realistic future scenarios include screens, connected dressing rooms, and virtual racks that are tailored to me based on my personal, data-defined persona,” Solis said. “It only shares things I would consider based on previous history, and also coming trends, aligned with individual preferences. You could play that scenario out in a multitude of retail sectors, i.e. automotive, appliances, etc.”