You are shopping for furniture and you just found a piece you absolutely love. Then the agonizing sets in. Will it? or won’t it? Fit into your space? And even if it does fit will it look good next to that side table you bought last Christmas? That’s where augmented reality shopping apps can make a difference. They let you see what a piece of merchandise looks like in your home before you buy it or if you want to buy a new pair of eyeglasses they can show you what the glasses look like on you without a trip to the store. Use of augmented reality is still at its infancy with only 20% of people in the US using augmented reality at least once per month. But augmented reality has the potential to change the way we shop.
Instagram is expanding their push into online shopping with a brand new augmented reality shopping feature that allows consumers to “try on” products digitally before buying them.
Earlier this year, Instagram introduced a new checkout feature that lets you buy products directly on Instagram without ever leaving the app