Enterprises are integrating augmented reality (AR) and virtual reality (VR) into their workflows to drive design reviews, virtual production, location-based entertainment, and more. NVIDIA CloudXR™, a groundbreaking technology built on NVIDIA RTX™, delivers VR and AR across 5G and Wi-Fi networks. With NVIDIA GPU virtualization software, CloudXR is fully scalable for data center and edge networks. The CloudXR SDK comes with an installer for server components and an easy-to-use library for streaming extended reality (XR) content from OpenVR applications to Android or Windows clients.

augmented reality
Trend – Streaming and broadcasting services are embracing augmented reality in an attempt to create more immersive viewing experiences for audiences. Whatever the content may be — from music and film to commercials and the news, the integration of AR in this space amounts to interactive, mixed reality entertainment.

Real-time Interactive Experience
AR-powered beauty live casting uses virtual makeup try-ons to engage users in a real-time interactive experience directly on a brand’s website or in the YouCam Live app. Consumers can interact during the live stream to ask questions and get immediate responses and feedback on products.

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