Everyone loves happy hour. The work day is over, the night has begun, and it’s time to unwind with a cocktail (or two). But right now, things are different. Amid recent calls for social distancing, meetups at local watering holes are out of the question. However, that doesn’t mean happy hour needs to be canceled; in fact, connecting with friends might be more important now than ever before.
– Video Is the Now, but Short-Form Video Is the Future –
The videos audiences are consuming are getting shorter everyday. Grant Munro shows marketers how to capture attention, tell a story and create something visually engaging in just 2.7 seconds. Short-form videos have become the talk of content marketing over the past few years, but what exactly defines a short video? A short video is anywhere from 15 to 60 seconds long, although six-second micro-videos have become popular on platforms like YouTube and Snapchat.