IGTV is a standalone video application by Instagram for Android and iOS smartphones. It allows for longer videos compared to Instagram feeds. While IGTV is available as a standalone app, basic functionality is also available within the Instagram app and website.

What is Instagram Live?

Instagram Live is a live webcast on Instagram of any event like corporate events, music events, product launches, casual parties etc that allows you to start a video stating that you are now live and your followers will receive a push notification of your live stream on Instagram asking them to join your live stream before it ends. Instagram Live Streaming allows businesses to interact with their customers in real-time video. The feature of Instagram live allows videos to display at the same place where stories are displayed on Instagram. The live stream gets deleted in 24 hours same like stories. It creates a sense of urgency and viewers may end up missing some live streams.

What is IGTV?

IGTV is the latest feature unveiled by Instagram. The latest tool of Instagram, IGTV is even a standalone app. The popularity of Instagram as a social media app is on the rise. It is even used in marketing strategies. Instagram has expanded its wings in the digital arena.

Videos that are uploaded and shared on IGTV can last up to 10 minutes. It can even last for an hour if the account is verified. The videos played on the IGTV app display on Instagram at the same time. The videos on IGTV are pre-recorded and not live which can even be recorded in vertical format. A strong video description or even a hyperlink can be added in the description below the video.

IGTV videos will remain on your channel like youtube and do not disappear within a particular time frame. Special effects by using creative tools can be used in IGTV videos while uploading.

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