K-Beauty.cyou

What Is K-Beauty? Here’s Everything You Need To Know

From sleeping packs to treatment ampoules, we’re here to demystify the world of K-Beauty (that’s Korean beauty to you and me).

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First, there were cute cushion blushers, then alphabetised BB, CC and even DD creams came along, and now we’re obsessed with glass skin, snail slime and everything in between. It’s official – K-Beauty has emerged from the depths of Reddit to cement its place in the global beauty lexicon.

But what is K-Beauty?

Refreshingly, this isn’t yet another Kardashian franchise situation. Essentially a name to categorise the Korean influence upon our own skincare routines and the epic product imports from the country itself, K-Beauty is the secret to looking as luminous as is humanly possible.

While K-Beauty is no longer a new concept to us, its typically kitschy aesthetic kept it confined to teenage beauty cabinets for a few years. But now, Korean skincare has truly come of age, with the likes of Cult Beauty, Net-A-Porter and Selfridges now offering a selection of sophisticated Korean lines that will appeal to the skintellectual as well as the K-Beauty obsessive.

The Korean 10-step beauty routine

When K-Beauty shot into the mainstream, its fabled 10-step routine left people equally intrigued and exasperated. Traditionally, Korean women favour glowing ‘glass’ skin over layers of foundation, and a lengthy routine that focuses on clarifying, toning and layers of hydration allows them to achieve optimum luminosity.

To survive in this competitive market, Korean beauty brands have seriously raised their game, offering unrivalled efficacy to meet the savvy consumer’s stringent standards.

An average K-Beauty night-time skin regime looks a something like this. Of course, there are many of these steps you can skip in the morning, (ditching the make-up remover and dropping the oil cleanser), and equally a few you can treat as a weekly or monthly add-in.

ELLE Beauty Team

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