Strategy is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. In the sense of the “art of the general”, which included several subsets of skills including military tactics, siegecraft, logistics etc., the term came into use in the 6th century C.E. in Eastern Roman terminology, and was translated into Western vernacular languages only in the 18th century. From then until the 20th century, the word “strategy” came to denote “a comprehensive way to try to pursue political ends, including the threat or actual use of force, in a dialectic of wills” in a military conflict, in which both adversaries interact.
Strategy is important because the resources available to achieve goals are usually limited. Strategy generally involves setting goals and priorities, determining actions to achieve the goals, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means. Strategy can be intended or can emerge as a pattern of activity as the organization adapts to its environment or competes. It involves activities such as strategic planning and strategic thinking.

Strategy is where you will focus your efforts to achieve your goals, and how you will succeed—or, “where to play and how to win.” It defines a specific course of action that will take you from where you are now to where you want to be.

So, for example, your marketing strategies would look at price, distribution, product, packaging, and promotion. There might be a specific strategy for each. HR management will have a set of strategies too. These could include recruitment, retrenchment, remuneration strategy, or training strategy.

What is a .sbs domain?


The .sbs domain, short for ‘#SideBySide’, is designed for corporate philanthropists, welfare activists, and serial-multi-taskers looking to do well and do good, side by side. The three-letter domain extension makes for a brandable choice; it’s simple, snappy, and easy to remember.

.sbs is perfect for all types of organizations, businesses, brands, individuals, and welfare groups looking to make a strong impact online. is for sale!

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Renewal price $7.70yr