In filmmaking, a long take (also called continuous take or continuous shot) is a shot lasting much longer than the conventional editing pace either of the film itself or of films in general. Significant camera movement and elaborate blocking are often elements in long takes, but not necessarily so. The term “long take” should not be confused with the term “long shot”, which refers to the distance between the camera and its subject and not to the temporal length of the shot itself. The length of a long take was originally limited to how much film the magazine of a motion picture camera could hold, but the advent of digital video has considerably lengthened the maximum potential length of a take.
– Video Is the Now, but Short-Form Video Is the Future –
The videos audiences are consuming are getting shorter everyday. Grant Munro shows marketers how to capture attention, tell a story and create something visually engaging in just 2.7 seconds. Short-form videos have become the talk of content marketing over the past few years, but what exactly defines a short video? A short video is anywhere from 15 to 60 seconds long, although six-second micro-videos have become popular on platforms like YouTube and Snapchat.