Taobao is a Chinese online shopping website, headquartered in Hangzhou, and owned by Alibaba. It is the world’s biggest e-commerce website and the eighth most visited website according to Alexa.
aobao Live, Alibaba Group’s dedicated livestreaming channel, wants to help more physical retailers use its technologies to supercharge the shopping experience for consumers.
– Video Is the Now, but Short-Form Video Is the Future –
The videos audiences are consuming are getting shorter everyday. Grant Munro shows marketers how to capture attention, tell a story and create something visually engaging in just 2.7 seconds. Short-form videos have become the talk of content marketing over the past few years, but what exactly defines a short video? A short video is anywhere from 15 to 60 seconds long, although six-second micro-videos have become popular on platforms like YouTube and Snapchat.